Five Ways To Grow Your Small Trucking Business

The $940 billion trucking industry employs over 10 million people and supports the economy by moving goods all around the country. Most trucking businesses in the US are small (less than ten trucks), and unsurprisingly, many entrepreneurs see starting a trucking business as a lucrative opportunity. However, a high number don’t survive the first few years. With over 20 years in the trucking industry, we’ve gathered insight into what helps small businesses grow and flourish. Here are our top five tips for small trucking companies.

Tip 1: Focus on Customer Service

The trucking market goes in cycles. While finding loads in an up cycle is easy, one key to longevity is building strong client relationships that will support you during slower periods. Clients are more likely to return and recommend your services when they feel valued by your company. 

Customer Service Strategies

• Timely Deliveries: You should aim for reliable and accurate delivery. Keep clients updated, especially if there are any delays or setbacks.
• Effective Communication: Be available via whatever channel your clients use – phone, email, and messaging. This helps clients know they can easily reach you for updates or questions.
• Build a Reputation for Reliability: Don’t be afraid to ask for customer testimonials, which can be shared on your website and social media.

Tip 2: Attract and Retain Quality Drivers

Dependable drivers are essential. Their skills, reliability, and professionalism directly impact your reputation as a company. 

Strategies to Attract Drivers

• Support and Respect Your Drivers: A supportive and respectful workplace encourages drivers to stay. Check in with drivers regularly to understand their needs and concerns.
• Offer Competitive and Transparent Earnings: Make sure your pay rates are competitive, and be transparent about pay structures. Being open about how compensation is calculated helps drivers feel valued and trusted.
• Offer Around-the-Clock Support: Truck driving can be lonely, requiring drivers to be away from home for long periods. When a driver runs into an issue, such as a closed facility or incorrect directions, they need to be able to speak with dispatch. Knowing someone is always available gives drivers peace of mind and helps them stay on schedule.

Tip 3: Build Strong Relationships with Drivers

Driver turnover affects your ability to accept and deliver loads reliably. Invest in solid driver relationships to create a team that contributes to the long-term success of your business.

Driver Retention Strategies

• Maintain Open Communication: Regularly check in with your drivers to discuss their experiences, challenges, and feedback. Creating an open dialogue helps them feel heard and appreciated.
• Recognize and Reward Hard Work: Acknowledge the efforts of your drivers, whether through verbal recognition, bonuses, or awards. 
• Address Issues Promptly: If drivers run into challenges, whether related to work conditions or communication, address these issues quickly.

Tip 4: Market Your Services

Marketing helps promote your services while telling your unique business story. 

Marketing Strategies

• Make Sure You Have a Website: A website establishes credibility and is often the first impression clients and drivers have of your business. Ensure it’s user-friendly, visually appealing, and contains essential information about your services, contact details, and testimonials.
• Utilize Social Media: Facebook, Instagram, and LinkedIn are easy ways to give clients more information about your business. Share updates about your services, company news, and success stories to engage your audience.
• Consider Local Advertising: Flyers, brochures, or local newspapers can reach businesses in your area who may feel more comfortable trusting a local company. 

Tip 5: Utilize Technology

Technology helps you streamline operations, provide better service to your clients, and pave the way for growth in your trucking business. 

Recommended Tools

• Invest in Trucking Management Software: A TMS manages the details of your trucking business. You can view all load information in one place, manage equipment and drivers, and automate invoicing and payroll. 
• Compliance and Fleet Maintenance: A good Trucking Management System will help you stay ahead of maintenance and compliance by tracking important dates and expirations. 
• Invoice and Payroll Automation: Find a TMS that automatically generates invoices and payroll based on load information.

Growing your trucking business in the first few years requires a strategic approach focused on customer satisfaction, driver relationships, and the smart use of technology. By implementing these five tips, you can navigate the challenges of the industry effectively.

MyTruckBoard is a simple yet robust trucking management tool. Our TMS is designed for operators who are ready to grow, but aren’t ready for a complex and expensive management system.

With a customizable, simplistic view, we built a system that is quick and easy to set up. Call our team today to schedule a demonstration.